Make it tasty!
If you're here, I have a sneaking suspicion you're curious about how illustrative design can benefit you.
Tell me if this sounds familiar? You have a creative vision in your head, you know, the one you can see so clearly in your mind's eye but feel stuck about bringing to life?
Imagine expressing it through beautiful illustrative design.
Imagine that moment when someone says 'that's so you'.
Whether it's for you, your brand or your business, together we can absolutely create that moment.
I help visualise the ideas you want to express.
How to tell your story with illustration
Whatever you have to say, say it loudly and proudly with your personal flavour of illustrative magic. With illustration, you get the zest your way. And then you get to show it off, go on I dare you!
Here are some of the ways I can help you:
Spot & Hero
Do you require illustrations simply as they come? No problem. Maybe you want to turn them into a wall print of your own, or use them in your in-house digital marketing. Either way, here's what you need to know about types.
Spot illustrations are small, standalone concepts which help tell a story. You might add them to editorial, menus, websites, socials, packaging, invitations, paper goods, patterns, merchandise, stickers and more.
Hero illustrations are larger scenes with more detail. These tell a story in their own right and might be used in larger scale editorial, websites, blogs or as pieces of artwork.
What's more, I can create in a range of traditional and digital materials. Got you thinking? I'm glad. Feel free to ask me your burning questions.
Physical, Print & Digital
Illustration, when combined with design outcomes, helps your audience emotionally connect with your personal story or brand narrative, meaning you build lasting relationships with the right people.
There's no end to where you can apply illustration for personal and business branding. Digital design such as websites and social media marketing benefit from illustration by making it more personable and relatable for the intended audience.
There are also abundant opportunties to wow your audience with physical or print illustration such as posters, brochures, books or murals, signage, and painted objects. That's because we enjoy the tactility of products we can touch and feel. Nothing can replace that experience. Sounds good?
Oooh yeah look at that! I'm pointing at that glorious cushion, candle, mug, wallpaper, T-shirt you've spotted in a shop you just have to have. Why are you going goo-goo eyed for it? Because the design pops right out at you. It makes you feel good. And feeling good isn't just a by-product, it's designed that way.
Surface pattern design takes patterns and illustrations and applies them to all kinds of surfaces. If you have a product or surface which needs a pattern or illustration, I can help design just the right thing, so you and your customers get the 'oooh' factor!
Depending on the project, you can have me design just the pattern or illustration, or if I'm able, I can help you prepare design files for the product you want to print on. Just ask.
Who do you work with?
I work with individuals on gorgeous personal commissions, illustrative gifts to a friend, loved one or something special for themselves. Recent commissions have included illustrations for a poem written by a client, illustrated travel posters for a client's office and digital illustrations of client homes.
I also support businesses. I primarily work with purposeful, human-centric brands in the food & beverage, health, wellness and arts & culture sectors. However if you think we'd be a good fit but don't fit snugly into one of the above sectors, feel free to reach out anyway. If I'm not able to help, I'll try and point you in the direction of someone who can.
What is illustrative design?
Illustrative design is the best of creative expression. In a nutshell, it's graphic design with an illustrative approach. I support you by creating original illustration which can be applied to a range of design mediums from editorial, textiles, packaging, social media, digital design, print design and more.
My clients enjoy working with me because I provide a hybrid service which means they get the joy of illustration with the technical finesse of graphic design. I took the decision to specialise in a combined offering so that people who really need both know exactly where to come without the need to outsource to separate graphic designers, illustrators or artworkers.
Examples of illustrative client projects include the Literary Map of Exeter & Devon for UNESCO Exeter City of Literature, illustrated food packaging design for Fish4Ever and an illustrated book cover design for an Exeter based novelist.
Can I book illustration on its own?
Yes you can! Sometimes you need the illustrations first while you're still deciding which digital or print assets you'll be using them for. Other times you may be doing the graphic design yourself and you only need the illustration elements. And if you book illustration only and decide you'd like to add on further design services, you can do that too.
What's included in a pattern design?
Patterns are typically made up of 2-6 individual illustrated elements. Choose to have them set against a single colour or multi-colour background in a variety of formats e.g. abstract arrangement of colours, gradient colours or try the pattern on different colour backgrounds.
What's the process?
We'll get on a video call so we can say hello and discuss your design requirements. I'll send you a quote and time estimate, and once this is agreed I'll send you a project agreement to sign and you'll pay a 50% deposit to secure the booking. I'll send you a design questionnaire to find out all about you! At the same time I'll send you a template to fill out a comprehensive design brief. This gets the project off to the best start so we can get stuck into the juicy design phase.
Here comes the creative part, I'll come up with visual concepts for you to choose from. We'll choose the best creative route together, watch the magic unfold and then I'll present your final designs! You get up to three rounds of revisons.
How long will the project take?
Each project has its own requirements and will therefore need different timescales. Once I have a brief from you, I'll be able to give you an estimate of time. As a benchmark, branding packages take anywhere from 4-10 weeks depending on the complexity and feedback time, whereas a standalone illustration may take a few days. Don't worry, you'll get a great outcome regardless.
Do you provide payment plans?
I absolutely do! I know that spreading the cost can really help so I offer two, three or four part payment plans depending on the size and scope of the project. Feel free to ask me.
What's the best way to contact you?
Drop me an email with a little about you and your design requirements and I will send you a link to book a video call if I think I'm able to help. Even if I can't help, I will happily point you in the direction of someone who can if I know of someone suitable.